In order for people to consume and/or spend as much time as possible inside a certain website or app, the user needs to feel comfortable. This, again, is a big deal for tech companies and social media platforms. This is why these types of fonts are popular with tech companies and start-ups that are looking to develop a youthful brand to appeal to potential users.Īgain, these types of fonts also come across as more casual than standard serif fonts. Typically, sans serifs fonts like Helvetica, Open Sans, Proxima Nova, and Arial are considered to be more youthful, cool, and modern. The clean lines and sharp edges are able to render out more clearly on a screen which increases legibility for users.
The clean, crisp lines of sans serif fonts are the main reason many web designers prefer this style of font for on-screen use. The main characteristics of serif fonts are their lack of serifs and use of simple, clean lines that are the same width throughout. While serif fonts focus heavily on embracing tradition and history, sans serif fonts take the opposite approach and embrace simplicity and the feeling of being modern. These design tweaks make them appear “less busy” which in turn makes them easier on the eye when compared to Script-based fonts and Serif-based fonts like Times New Roman, Georgia, Garamond, and Century. Essentially, Sans Serif-based fonts – Arial, Helvetica, Geneva, Product Sans, etc – do not have a finishing stroke at the end. Sans Serif is French for “without stroke” – it dates back to when fonts were designed by hand. These types of fonts are easy on the eye and make reading less effort as the letters are simply designed. This is why most tech companies, large and small, tend to use Sans Serif-based fonts.
Choosing the wrong font for your web platform can make it harder for users to engage and/or consume content. The Fonts Used By World’s Biggest Tech Companies Tech Brand / Companyįont choice – also known as typography – is a very important aspect of design. In this guide, we’ll compare and contrast all the main fonts used by the world’s biggest tech companies, apps, and social media platforms like Reddit, TikTok, LinkedIn, and Discord, and then look at why they choose them. Steve Jobs was notorious for his opinions on certain fonts, for instance, because he knew all too well the effect they had on users inside the Apple ecosystem.īut when it comes to font choice inside popular apps like Twitter and Instagram, what do these huge social networks use? And, more importantly, why do they use these particular fonts? And plenty of tech companies – like Apple, for instance – take their font choice very seriously. What font does Google use? What about Facebook or Twitter? Font choice is important because it is directly related to user experience.
Each glyph has its own uniqueness and when meeting with others will provide dynamic and pleasing proximity. It looks original and can be used for all your project needs. This font made with the perfect combining of each character. Presenting The Longlight! An Elegant Calligraphy Font with some alternates and ligatures.
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