Introduction to the Google Ad Experience Report Here’s what Google had to say about their Ad Experience Report for publishers:
Chrome ad blocker code#
Here’s Chrome code related to the Chrome adblocker:Īlong with some examples of use in the wild by G-Squared Interactive. Under the hood: How Chrome's ad filtering works Here’s what Google had to say about the Chrome adblocker: Wired: "Google's new ad blocker changed the web before it even switched on" The Star: "Google launches its own built-in adblocker for Chrome browser"
The Parallax: "Web’s most annoying ads no longer welcome in Chrome" The Globe and Mail: "Google launching ad filter in Chrome to raise bar on browsing experience" TechMalak: "You Will Now Be Seeing Less Ads Thanks To The Chrome Ad blocker" PMG: "What advertisers need to know about the Google Chrome ad-blocker" MediaPost: "What Google Chrome's Ad Block Feature Will Block" What Does It Mean For You?"Ĭonductor: "How to Stay Ahead of the Google Chrome Ad Blocker"Įngadget: "Google explains how its Chrome ad filter will work"įorbes: "10 Ways Google Chrome's Proposed Ad Blocker Could Impact Advertisers"įorbes: "Google Is Making Chrome A Fierce Player In The Fight Against Annoying Ads" TechCrunch: "How Chrome’s built-in ad blocker will work when it goes live tomorrow"Īxios: "Google's long-awaited Chrome ad blocker coming February 2018"īusiness 2 Community: "Google Deploys Built-In Ad Blocker for Chrome. Quartz: "Google Chrome has begun ridding the internet of crappy ads" Medium: "One ring to rule them all - Google Chrome the biggest AdBlocker of them all" Mashable: "Here's how Chrome will filter annoying ads" Here’s what to do if your ads are deemed bad"
GQ: "The Google Chrome Ad Blocker Has Already Changed The Web"ĪdExchanger: "Day One: Chrome Switches On Its Ad Blocker"ĪdExchanger: "The Real Story Behind Chrome’s Ad Blocker"ĪRS Technica: "Good news: Chrome debuts automatic blocking of annoying ads"īetaNews: "Google explains how Chrome's new ad filtering feature works - and why it's not your new ad blocker"ĭesignmodo: "14 Bad Ad Policies That Will Get You Blacklisted in Chrome"ĭigital Content Next: "The Google Chrome ad filter is live. The Wall Street Journal: “Publishers Warm to Google’s Ad Blocker”īBC: "Google Chrome launches default ad-blocker"
Chrome ad blocker update#
The Wall Street Journal: “Google Will Block Spammy Ads"ĭigital Marketing News: “Google's Ad Block Update Is Live. The Guardian: “Can we really trust Google as judge, jury and executioner of online ads?”ĬTRL Blog: “Here’s how Google Chrome’s new ad blocker works” Marketing Land: “FAQ: Google Chrome ad blocking is here.”
The Guardian: “Google turns on default adblocker within Chrome” Here’s what the press had to say about the Chrome adblocker:Īndroid Central: “How Google Chrome's new ad-blocker works” Now that Chrome’s adblocker is live in the wild, Admiral will continue to closely monitor developments, effects, and changes for publishers, users and advertisers. Want to find out if Admiral Anti-Adblock makes sense for your website? The webinar deck with links, video, and transcript are below: The critical first step for every publisher and advertiser is to understand the Coalition’s Better Ads Standards.Īdmiral hosted an in-depth webinar alongside the Coalition and a number of its key publishing partners entitled “10 Things Top Publishers Are Doing to Prepare For Chrome's Adblocker”.
According to Roy-Chowdhury, the Coalition served as the architects behind the criteria used by Chrome to determine which ad formats will get filtered out. Highlighted is Google’s relationship with The Coalition For Better Ads, an independent organization of publishers, advertisers, and technology platforms that lists Facebook, Microsoft, GroupM, and the IAB among its members (disclosure: Admiral is a member of the Coalition). On February 13th, Chrome VP, Rahul Roy-Chowdhury released a brief, official statement that offered a glimpse into Google’s vision behind a Chrome adblock solution: “The browser for a web worth protecting”. Last summer, when Google announced that a future update of Chrome will automatically block certain ads by default, the industry began to speculate on intent and subsequent effects. Traditional 3rd party adblocker usage has seen rapid growth in recent years with no signs of slowing down resulting in billions of dollars of lost ad revenue for publishers worldwide. As of February 15th, adblock in Google Chrome becomes a reality that needs to be understood and addressed by the world’s digital publishers and advertisers.
Chrome ad blocker plus#
What if every one of Google’s billion plus users of its market leading Chrome web browser had an adblocker? Now they do. The Google Chrome Adblocker is LIVE: Here’s Everything You Need to Know
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